ALINEA DGTL is a digital marketing and media consultancy focused on activating + growing brands online.
Strategy. KPI Development. Planning. Execution. Optimization. Analytics + Insights. Performance Delivered.
ALINEA puts 20+ experience and expertise to work to drive acquisition, retention and longterm value for start-ups, DTC brands, and established brands looking to re-calibrate and re-emerge as digital leaders.
ABOUT
DAN MECCHI
Getting into the path of customers.
The Approach…
Data driven. Creative delivered. Performance focused.
As consumer behaviors rapidly change, and media platforms and tools continuously evolve, companies need leadership who can both architect and execute; integrating the advertising, creative, strategic and analytical capabilities needed to win the customer wherever they may be – and on their terms. I help brands and businesses uncover and reach audiences, and generate engaging consumer experiences that drive demand, value and growth to maximize media investment and business results.
AREAS OF EXPERTISE
Full-service marketing leader, with digital concentration media strategy, planning, execution, measurement, analytics and optimization
Developing and executing media campaigns at the channel and portfolio level that exceed acquisition and sales KPIs (CPC, CPA, CPO, LTV, etc.). Working with data: translating it into insights and creating action.
Creating memorable digital, social, mobile brand and commerce programs that drive unique customer experiences, engagements and transactions (sales, acquisition + retention).
Building and mentoring strong, high-performance, growth-oriented teams.
Generating opportunities for businesses and brands to maximize resources across departments and borders to drive growth.